Watterston Associates are Destination Strategists specialising in International Association lead generation and business development. We serve the worldwide Congress and Convention industry, by generating highly qualified sales leads and bringing together International Association executives and conference organisers with destination suppliers such as convention centres or convention bureaux. We assist our clients in maximising revenue and produce a quantifiable return on investment.
Please see Case Studies page for examples.
Our success in the international congress market is based on:
- 22 years’ direct involvement in the international meetings arena.
- close and effective liaison with international association, corporate and agency meeting planners.
- being dynamically pro-active to our clients’ needs.
- charging clients very competitive market rates thereby providing a cost-effective and realistic return on their investment.
- having a successful track record of identifying strong international business opportunities for our clients.
- having a very competent, committed and knowledgeable business development, marketing and administrative team with many years’ experience at different levels of management.
As a team we can handle multi-client projects in a variety of languages.
We have extensive experience of the international conference and congress industry, having worked as a meeting planner, a supplier and an intermediary.
We are well known to the international association executives that we target in our day to day work, resulting in excellent relationships that generate high quality sales leads which can be developed into profitable business revenue.
Conference & Convention Industry Research & Marketing Consultants. Working with Convention & Visitor Bureaux, Convention Centres, International Associations, Destinations & Academic Venues. Extensive Conference & Convention Research Database.
Comprehensive Conference & Convention Database
In the course of producing highly qualified sales leads and business opportunities for our clients, we have developed an extremely comprehensive database of international association meeting executives. The value of their combined portfolio of congresses represents extensive income opportunities and revenue streams to the destinations and venues we represent.
Please see Profile page for details.
