Experts in lead generation and destination marketing

Experts in lead generation and destination marketing

Experts in lead generation and destination marketing

Experts in lead generation and destination marketing

Experts in lead generation and destination marketing

International Association Research and Sales Lead Development

Here at Watterston Associates we are destination strategists. Specialising in international association lead generation and business development for conference destinations and venues, we provide highly qualified sales leads to our destination clients as well as organising high-calibre client events and sales opportunities.

We enable our destination and venue clients to secure a larger percentage of international association business and give them a strong return on investment.  One of our roles is to act as an extension of your convention sales team.  For UK clients we are also able to assist in increasing their share of national association conferences.

We have an enviable relationship with many Association Executives who trust us to promote destinations and venues that they know will be of benefit to them.

We are proud to have been one of the very first consultancies in the conference industry specialising in international association research and our team has extensive knowledge in this field.

How Watterston Associates can help you

We are fully experienced in all aspects of the meetings industry but especially in international association research, in-market events, familiarisation trips and other promotional activities including client dinners, breakfasts, hospitality events and European roadshows for our destination clients to meet with international association decision makers. We also work with various exhibition organisers assisting with the procurement of Hosted Buyers to the main industry trade shows such as IMEX Frankfurt, IMEX America and  The Meetings Show.

  • Conference & Convention Industry Research & Marketing Consultants.
  • Working with Convention & Visitor Bureaux, Convention Centres, International Associations, Destinations & Academic Venues.
  • Extensive Conference & Convention Research Database.

Our Team

Our Partners

Our Clients

Our Services

Testimonials

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Case Studies

Extensive Conference & Convention Research Database

  • Watterston Associates is a Limited Company no. 5733871, incorporated on 7th March 2006 at Companies House, UK.
  • We have over 30 years’ experience in the meetings industry and are one of the leading representation companies in the UK.
  • Julie Watterston runs the Secretariat for ICCA UK and Ireland Chapter.
  • Extensive in-house database and close relationship with thousands of international associations worldwide as well as data on over 3000 UK-based corporations and meeting planning agencies.
  • High conversion rate of leads to bids.
  • Office 30 minutes from London Paddington and 25 minutes from London Heathrow.
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Experts in Lead Generation & Destination Marketing

Our destination and venue clients benefit from these connections that we have nurtured over the past 30 years. We are proud to work with some amazing cities and conference centres who benefit from a high conversion rate of leads into confirmed business and who love what we do!

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What our clients are saying

"I want to thank you from the bottom of my heart and hope you are truly as proud as I am. I am forever grateful and am proud to be able to work, play and create lasting bonds alongside you."

Glenn Duncan, Senior Vice President and CMO, Ottawa Tourism

"As a result of the Geneva Convention Bureau breakfast you organised in Vienna, I am glad to tell you that we are now organising our next annual media conference in Geneva! Thank you for connecting people, it really helps!"

Milica Miletic, IPI World Congress Manager, International Press Institute

"Thank you so much re the educational trip for association buyers and for all of the hard work that went into qualifying the buyers. The trip was successful and I have so far only received good feedback. We have two really strong leads and the journalist engaged with us well promising to write an article focussing on our sector strengths."

Amy Bramhall, Convention Bureau Manager, Meet Bristol

"I just wanted to thank you and update you on some of the contacts that you provided for the ICCA Luxembourg hub which was really successful. We submitted one bid in October, one bid last week and by the end of the year hope to apply for a third conference."

Lina Ostapchuk, Association Business Events Manager, Business Events Luxembourg

“The event was amazing, we enjoyed everything and really liked the format. Most of all, the Associations were extremely interesting for us and I know how hard it is to recruit and gather them in the same place. Good job to you!”

Annarita Buracchi, Sales and Marketing, Firenze Fiera

Contact Us

Get in touch by filling out the form, call 0118 934 5542 or emailing us at julie@watterston.com or and find out how we can help you.

As a company that relies on its data, we are proud to have previously been awarded Cyber Essentials certification.