Call us: +44 (0) 118 934 5542
Email us: julie@watterston.com
Call us: +44 (0) 118 934 5542
Email us: julie@watterston.com
Experts in lead generation and destination marketing
Here at Watterston Associates we are destination strategists. Specialising in international association lead generation and business development for conference destinations and venues, we provide highly qualified sales leads to our destination clients as well as organising high-calibre client events and sales opportunities.
We enable our destination and venue clients to secure a larger percentage of international association business and give them a strong return on investment. One of our roles is to act as an extension of your convention sales team.
Usually our clients are ICCA members with access to the ICCA database. Watterson Associates will develop the Association sales leads for your Convention Centre or Bureau, speaking to Association Executives with whom we have an excellent relationship and providing an intense lead qualification system.
We are proud to have been one of the very first consultancies in the conference industry specialising in international association research and our team of five, Julie Watterston, Mary Lewsey, Janet Rossiter, Gayle Greenwood and Frances Wiseman have extensive knowledge in this field. Linda Elsdon is our venue-finding specialist and works with us on a project basis subject to her other event management commitments for major organisations and venues.
Our staff are dedicated, loyal and long-serving and we therefore have a very senior team who are fully experienced in all aspects of the meetings industry but especially in international association research, in-market events, familiarisation trips and other client functions and promotional activities.
With our specialism in the Association market, we have built excellent relationships with a large number of international association executives and regularly organise client dinners, breakfasts, hospitality events and European roadshows for our destination clients to meet with the international association decision makers. We also work with various exhibition organisers assisting with the procurement of Hosted Buyers to the main industry trade shows such as IMEX Frankfurt, IMEX America, The Meetings Show, MEETEX Croatia etc.
In partnership with our Event Management Company, Event Associates, we have been running a series of virtual seminars to address some of the needs of our clients and partners during COVID-19. Click here to be taken through to our Virtual Seminars page on the Event Associates website.
Conference & Convention Industry Research & Marketing Consultants. Working with Convention & Visitor Bureaux, Convention Centres, International Associations, Destinations & Academic Venues. Extensive Conference & Convention Research Database
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As a company that relies on its data, we are proud to have recently been awarded Cyber Essentials certification.
We are proven to be fully compliant with GDPR and our methodology has been verified by IT experts to ensure that we are constantly working towards securing our CRM and computer systems against cyber attack. We NEVER sell our data to third parties and our clients can rest assured that we always adhere to stringent guidelines. Your data is safe with us!
