Associations look to move away from capitals to second tier destinations

The Alliance of Brain Cities hosted 20 international associations at a breakfast on Tuesday 21st May in Frankfurt during IMEX 2019.  Attendees included representatives from Rehabilitation International, International Water Resources Association and the World Association for Medical Law. The breakfast debated a wide range of topics such as: All the delegates expressed strong support for second […]

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Universal Access and Design in the Tourism and Travel Industry

By: Terry L. Howard & Gregory W. Ulferts, University of Detroit Mercy Every person is entitled to life’s pleasures regardless of their physical, mental, or psychological status. In particular, the focus is on the importance of universal design and access in the tourism and travel management sector. The universal access and design concept imply that […]

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Calling all Associations – Ottawa shines in the popularity stakes!

Ottawa Tourism reports that as of January, 45 large-scale events (500+ delegates) had booked their 2017 congresses in the city, which is the epicenter of Canada’s 150th anniversary celebrations. The number represents a 220 percent increase over large-scale events booked in 2015. The growth in Ottawa’s popularity for meetings follows significant investment in the destination and, in particular, […]

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Top Tips for Marketing to Associations

Associations are an important market for many venues and convention centres. Their needs and buying patterns can differ significantly from corporate clients so how do you get your venue marketing right? We spoke to Julie Watterston of Watterston Associates, an expert consultant with over 20 years’ experience working with venues and destinations to attract association […]

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How can Asian destinations work with European based Associations more productively?

How can Asian destinations work more productively in the European market?  As more and more destinations chase after the same international association congress business, what is it that makes one destination stand out over and above its competitors?  Despite our ever-changing technological world and the improvements in website design and electronic communication, our meetings industry […]

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