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Email us: julie@watterston.com
Experts in lead generation and destination marketing
July 19, 2016
Big Data and how to find potential new international association conference business When we say, Big Data, we mean REALLY big! The world is our oyster and the amount of information out there now is phenomenal. Just type your own name into Google and you’ll be surprised at how much information people can find out […]
March 2, 2016
Do you get the most out of MICE industry trade show activity… By the end of March 2016, the conference and events industry would have been present at over half a dozen trade shows since the beginning of the year. Conventa, Convene, AIME, ACE of MICE, Meetings Africa and several other industry led forums are […]
February 4, 2016
International association research meets the world of rock Whenever we help the destinations we represent to organise a client event we always try to have a link between their city and the activity that we are organising. Sometimes this can be tenuous but there’s usually some relevance somewhere! As I sit in my office […]
February 2, 2016
Generating new international association leads….. That old adage “When the going gets tough, the tough get going” has never been truer than in the global conference and meetings industry. Natural disasters, terrorism, governmental issues and even exchange rates are sadly a daily occurrence and if it’s not happening in your city, you can bet your […]